ASSEMBLE TO ORDER CATERING
ATO's founder, Executive Chef Aaron Little, has had the honor of working elbow to elbow with the likes of Thomas Keller. Aaron spent an impressive 4 years working his way up from a simple stage at Keller’s own Per Se, to assist in the relaunch of Keller’s Bouchon in Yountville, California.
After assisting in the opening of a number of restaurants in the San Francisco, CA Aaron has gone out on his own to open a catering business. I created the logo as well as some light branding to help give the launch a consistent look.
The client wanted the logo modeled after a vintage event ticket, since events are exactly the occasion someone needs a caterer. To dovetail with the vintage feel I chose old style fonts as well as colors in the sepia family.