Facebook: Alegria

Alegria is an illustration system developed by the LA-based creative agency Buck specifically for Facebook. It conveys relatable, everyday stories with simple shapes, flattened perspective, and minimal line work. I worked using the style for a little over a year between 2017 & 2018 within Facebook’s marketing division called The Studio.

Alegria is an illustration system developed by the LA-based creative agency Buck specifically for Facebook. It conveys relatable, everyday stories with simple shapes, flattened perspective, and minimal line work. I worked using the style for a little over a year between 2017 & 2018 within Facebook’s marketing division called The Studio.

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Music Events Quick Promotions

Art Direction: John Slater

I created this set of illustrations to help drive users towards events ticketing. The brief asked for evergreen assets that could be used any time of year. We tried varying degrees of genre-specific imagery to see how they tested.

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Illustrations in Situ Mock Ups


Facebook Groups

Art Direction: Laura Mango, Andy Hekimian

I was part of a team tasked with refreshing the look and maintaining consistency within Facebook Groups tab.

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The normal process for creating an illustration involved a few rounds of sketches mocked up with accurate UI around them.

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Profile Effects Campaign

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Alegria for Consumer Marketing: Diversity Guide

Over time Alegria shifted to accommodate different needs and several branches sprouted out of the main style such as Alegria for Business and Alegria for Consumer Marketing, which I had a hand in developing, though the lion’s share of the development was handle by the creative agency Buck. I illustrated this set of faces for the ACM style guide to push Alegria to feel more inclusive.

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Facebook Watch Stat Sheet (Art Direction: Ryan McLaughlin, Graphic Design: Dana Beaty)

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Alegria Explorations

As is often the case some of my favorite work never saw the light of day for one reason or another.

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